Hi there!

I’m Yara, a Senior Designer and Art Director currently based in Toronto, Canada with a passion for branding, geometric designs and creative communication.

I thrive at the intersection of creativity and organization, and bring over 10 years of experience in building brands, leading and coordinating projects across industries.

After 3 years of balancing freelance work and entrepreneurship, I’m excited to return to a collaborative, full-time environment where I can contribute to larger, long-term projects and grow within a team.

My journey in branding began after completing my MA in Communication Design at Kingston University in London, UK in 2014.

I then transitioned into advertising, joining J. Walter Thompson (currently VML) where I progressed from Designer to Art Director by 2018.

In 2017, alongside my advertising career, I co-founded a jewelry and product brand with my sister, specializing in Arabic typography and geometric motifs. This venture sparked a deeper focus on project management, from sourcing vendors to communicating and retaining clients.
I later worked with a US-based sports and wellness firm, helping build brands from conceptualization and naming to packaging and marketing.
In 2023, I returned to the advertising world as a Freelance Senior Art Director at Wunderman Thompson (currently VML), while also continuing to support startups and small businesses through branding and social media freelance work remotely.