Company Overview
Old School Labs is a sports supplements brand that brings the golden era of fitness to today’s athletes through lifestyle-driven products.

Segment
Sports Nutrition, Fitness, Consumer Goods, Retail, Lifestyle

Role
In-House Designer

Project
Unifying the brand identity across all product series and develop unique brand elements. Establish creative directions for each series to differentiate them while ensuring overall brand recognition. Design and maintain Amazon marketing materials, continuously update them to align with trends and Amazon regulations.

Challenges
Ensuring each product series had its own distinct identity while maintaining a cohesive overall brand system. This required close collaboration with external illustrators and designers to deliver unique, high-quality visuals, while continuously updating Amazon materials to align with evolving trends and compliance standards.

Impact
Delivered a bold and unified brand presence, enhanced consumer engagement by creating differentiated yet cohesive product lines and up-to-date marketing materials, reinforcing Old School Labs’ competitive positioning in the sports nutrition market.