Company Overview
1Beat is a Dubai-based gym built around rhythm and energy. Its three core classes - CLIMB, RIDE, and LIFT - blend movement, intensity, and music to create an electrifying fitness experience.

Segment
Health, Fitness & Wellness, Boutique gym concept with rhythm-driven training.

Role
Brand Designer

Project
Full brand identity system with a logo emphasizing the “1” and linking to icons for the three classes and conveying motion and excitement.

Challenges
Capturing 1Beat’s rhythm-driven ethos in a scalable identity. Balancing motion and energy with a sleek aesthetic that unites the three distinct classes under one brand.

Impact
Delivered a bold, energetic identity that elevated 1Beat’s positioning as a distinctive boutique gym. Built a cohesive visual system that strengthens recognition, ensures consistency, and reflects the brand’s high-energy, music-powered atmosphere.