Company Overview
Little Gem is a Dubai-based salad brand that celebrates fresh flavors and cultural influences, offering wholesome meals inspired by a love of food and music.

Segment
Food & Beverage, Healthy Eating, Consumer Goods, Lifestyle

Role
Brand Designer

Project
Brand identity development to reflect the founder’s passion for nourishing meals and music. The brief called for a culturally inspired identity that captures fresh flavors and global influences, while appealing to a lifestyle-driven audience seeking vibrant, wholesome dining. The brand needed to balance an approachable, everyday feel with a distinctive aesthetic that could translate seamlessly across packaging, menus, and digital platforms.

Challenges
Translating the founder’s personal inspirations; food, culture, and music, into a visual language that resonates with a broad customer base. Ensuring the identity felt fresh and modern while staying true to cultural influences. Developing a system that made each salad easily distinguishable, yet still cohesive under a unified brand umbrella. Addressing practical considerations like readability, scalability, and consistency across both physical and digital touchpoints.

Impact
Delivered a distinctive and memorable brand identity that stood out in Dubai’s competitive F&B market. The cohesive system improved product recognition, supported customer engagement, and positioned Little Gem as a vibrant, lifestyle-focused healthy eating brand.