Client Overview
Mindsets redefines industries through consulting services, building startups, and driving major developments in real estate, renewable energy, and infrastructure.

Segment
Strategy, Innovation, Business Growth, Investment & Development

Role
Brand Designer & Project Coordinator

Project
Full brand uplift and website coordination, creating three SBU logos (Startups, Consulting, Development) within a unified brand architecture.

Challenge
Modernizing the original logo while preserving recognition, adapting it for three sub-brands with subtle differences, aligning with stakeholders across units, and coordinating web design and feedback.

Web Designers & Developers
HappyAccdnt & Creoshift

Impact
Delivered a unified identity that boosted recognition, aligned stakeholders, and established scalable brand guidelines. Positioned Mindsets with a bold, modern presence to support global growth.