Mindsets

The branding uplift for Mindsets reflects the company’s evolution as it expands worldwide. The work consisted of a full rebrand and website coordination, ensuring a consistent identity across all platforms. As part of the process, three SBU logos were created under the umbrella of the main company, unifying the brand architecture while allowing each unit to retain its own identity. The refreshed design introduces a bolder, modern font and a brighter blue icon, creating a dynamic and confident aesthetic that supports Mindsets’ global presence while maintaining continuity with its roots.