R8 Reformer Club

Full branding for R8, a reformer Pilates club redefining performance through movement, precision, and design. The identity draws inspiration from the fluid, controlled, and dynamic nature of Pilates, reflected in a sleek, interwoven line logo that abstracts the brand name while evoking motion, balance, and discipline. The visual system extends across all brand touch points, mirroring the studio’s zen, refined, modern look and feel and state-of-the-art equipment, creating a cohesive and performance-driven brand experience.