Company Overview
R8 Reformer Club, the Middle East’s first of its kind, redefines Pilates by blending strength, performance, and innovation. The Dubai-based studio offers immersive group and private sessions on eight advanced reformers with headsets.

Segment
Health, fitness, and wellness – boutique Pilates and performance training, with potential for future franchise expansion.

Role
Brand Designer

Project
Full brand identity system; logo, guidelines, visual assets, and touchpoints across print and digital, drawing from the industrial-meets-zen studio setting and the symbolic power of “8.”

Challenge
Positioning R8 as both a boutique fitness concept and a scalable franchise. Translating its industrial-inspired environment into a refined identity appealing to men and women, balancing exclusivity, innovation, and performance.

Creative Director
Mira Schuman

Impact
Created a bold, modern identity and a scalable system that strengthened recognition, ensured consistency, and reflected the studio’s exclusive, performance-driven ethos.